Should fooderies go cashless? Maybe not...

Accepting multiple payment methods can be a good thing in today's digital age, but that should not mean refusing cash. That's the word on the street in New Jersey, where a sub-sandwich chain spokesperson recently declared their loyalty to the king of payment options. Cash.  

Since Visa's Cashless Challenge enticed fooderies across the USA to go cashless.. (allegedly without going totally cashless... whatever that means), new business models have spoken up about the pros of going cashless, but we couldn't help but wonder what the tech-savvy yet cash-loyal fooderies have to say about why they're not fooled by Visa's self-interested campaign.  

Excerpt from QSR article The Case Against Going Cashless

Guests placing an order at Jersey Mike’s can pay for their meal in a variety of ways: credit card, Apple Pay, Google Wallet, online through a delivery-ordering system, through their mobile phones, and more. The New Jersey-based sub sandwich chain prides itself on being aware of upcoming digital technologies and is always trying to move customers through the line faster, says Jersey Mike’s CMO Rich Hope.

But that doesn’t mean the company is thinking of going cashless.

Cash has its advantages. It doesn’t come with a service fee, it might encourage tipping, and it requires human interaction that can shine a light on superior customer service, says Virgil Dickerson, marketing manager of Illegal Pete’s, a Denver-based burrito concept that had considered going cashless but decided against it. The brand is, however, incorporating more digital payment options than just credit cards...

...Cash’s continued use is a core reason to keep it in the limited-service space. For example, it’s around 20 percent at Illegal Pete’s. In contrast, Sweetgreen was processing fewer than 10 percent cash transactions, Neman told the New York Times... Continue reading

Read QSR magazine article here

Sources

Reader, Ruth. "Sweetgreen Is Going Fully Cashless In 2017." Fast Company. December 30, 2016. Accessed January 09, 2018.

Szalay, Jessie. "The Case Against Going Cashless." QSR magazine online: payment processing. January 05, 2018. Accessed January 09, 2018.

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