The Dignified Choice in Humanitarian Aid Empowers people worldwide In 2025 humanitarian reports, recipients in Africa (Sudan, Ethiopia), Asia, the Middle East, and beyond overwhelmingly choose cash over goods — often 80–100%. Cash gives families real agency to buy what they need most, stimulates local markets, cuts waste, and restores dignity faster than traditional aid. It is the most efficient, respectful, and empowering humanitarian tool, turning recipients from passive beneficiaries into active decision-makers.
